Monday, May 05, 2008

Beat The McMedia

Be the media.

McSame McMedia McCrap:

With a handful of exceptions, many members of the press refuse to hold McCain to the standards against which the Democratic candidates are being measured.

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But this is 2008, not 2000, and while McCain's oh-so-cozy relationship with the press means he can continue to avoid the glaring scrutiny which other candidates must endure, today's voters need not rely on the well-fed and well-pandered press corp to know the real John McCain.

From blogs to YouTube to every nook and cranny of the internet between, voters today are more skeptical of the press and more likely to rely on the internet for information than ever before.

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McCain's Achilles' heel has always been his policy oscillations. His limber "principles" allow him to sweep from one side of an issue to another; they are generally lauded as badges of maverickness in the press and recognized by the reality-based community largely as panderiffic moments of Washington as usual. And until now, because the traditional media has refused to properly cover these flip-flops and distortions, McCain has been able to get away with saying one thing and doing another, or voting one way and soon thereafter voting another. But how will the real McCain -- whiplash policy McCain -- play out in 2008, where video and blogs will be able to juxtapose his stances and statements in such a manner that shatters the myth of McCain as an "honest broker"?

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McCain has enjoyed success thus far by courting the traditional media. It is a tried and true model for him. But the new media tools of 2008 pose a minefield for journalists' favorite "maverick." After all, unlike with members of the press, it's hard to get millions of YouTube viewers or thousands of blog readers to eat out of your hands.

For over a decade, McCain has been able to craft the image of a moderate, independent guy by controlling the media environment around him. When that control is non-existent online, when ordinary citizens are each armed with their own tools to tarnish McCain's shining armor, that's when the real McCain will be exposed.

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