I know it sounds silly, but I think it's a hoot! This one cabbie in NYC picks up passengers (hailers only). They give their destination, and the cabbie hits a button (mini-van cab) that makes the ceiling light up ala disco-style and loud music plays. Passengers, often, don't know what to make of it.
That's when the cabbie explains to them that they are on television in a cab-based gameshow where he poses trivia questions through their commute. Each right answer earns them cash. They have two "shout-outs" (mobile phone or street stranger) for help -- can you say "Who Wants to be a Millionaire?" They are also allowed two wrong answers without penalty. On the third, they are dropped off right there -- no matter what their destination. It's a pretty funny show.
Here's a link.
http://www.msnbc.msn.com/id/12055144/
Cabbie is also a noted comic. The questions posed are not exactly of Jeopardy quality, but their are also not ALL easy. Check it out!
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